Crowdeation lets anybody come up with a new pilot, idea, or challenge. There is no limit to what can be created and will often vary from company to company. A hypothetical example might be that a company needs ideas to help streamline their data management. They can post a challenge publicly and allow employees to post and discuss potential solutions within that challenge. Another example might be that an employee thinks of an interesting new pilot idea. They can post it and instantly receive feedback and recognition for it.